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Inside Impress Newsletter - Vol. 2, Issue 2


Having less marketing dollars simply requires working smarter. Smart cross-media marketers use many different touch points including direct mail, e-mail, personalized URLs (PURLs), and customized web landing pages. Variable Data Printing (VDP) enables personalized direct mail campaigns, targeted to very specific audiences. Using a series of relevant and frequent messages, these recipients respond favorably to tailored communications with larger and higher volume purchases. VDP emerged in the late Nineties as a strategy that has shown to help increase profitability, raise brand awareness, and gain new prospects and customers. All of these elements are essential to the successful marketing of products and services.

Graphical symbols convey messages that anyone can recognize at a glance. These certification symbols and eco logos are frequently seen on printed materials. Do you know what they designate? For a full explanation of these symbols and more eco-logos click here

Our newly named digital press, Mighty Mouse, is saving clients both time and money! With digital output, smaller projects can still get the high-end look with the benefits. Submit electronic files, print only what you need with little waste, on a variety of substrates including FSC-certified papers. This full color press is perfect for short-run tribute journals, event programs, postcards, flyers and on-demand projects like training manuals or HR binders.


Impress 2009 Desktop Calendar

See three months at a time on each card, pick up a new environmental fact, learn what Impress is doing to contribute to the sustainability solution, and check out some new coating techniques. Call us to get your new calendar today!


About Us

Inside Impress is the newsletter of Impress Communications Inc., satisfying clients since 1989 with visuals that sizzle. Whether you need to complete a specific task-focused initiative or design a comprehensive program, we can help! Consider Impress Communications your partner in finding solutions for all your visual communications needs across traditional and electronic media.

Contact the Editor:
Voice: 818.701.8800
©2009 Impress Communications, Inc.