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Inside Impress Volume 1, Issue 5


Inside Impress Vol. 1, Issue 5

Impress Communications is one of only 10 California printers singled out for achieving environmental excellence in business operations. This annual competition recognizes commercial printers who have demonstrated a commitment to sustainability and are leading the industry in environmentally conscious manufacturing. The Environmental Excellence Awards, sponsored by American Printer, recognized 56 printers nationwide. A directory of "Environmentally Conscious Printers" will be published by Print & Media Buyer and distributed to print buyers and specifiers across the country. The entire list of winners can be found online at

Printing is all about the fundamentals. Wonderfully printed pieces are the result of cleverly composed electronic source files derived from a mix of creative ideas. Best results can be achieved by following a few simple guidelines in our new feature article called Artwork Checklist & Desktop Publishing Prepress Tips. This addresses a dozen common concerns designers and stakeholders like you bring up on a regular basis. There is no such thing as a "dumb" question and we encourage your interest in the process. A downloadable PDF copy makes it easy to keep these tips close at hand! Here are five artwork checklist tips from the article:

  • Keep text and objects no closer than 3/16 inch (0.1875") from the actual trim edge.
  • Rotate, resize and crop images in a graphics program before importing into your layout. Save as TIFF or EPS files.
  • Let QuarkXpress and InDesign collect supporting files including all screen and printer fonts used.
  • To prepare PDF files for high resolution printing use Acrobat Distiller, not PDFWriter. It is best to set up single pages with bleeds.
  • Submit your electronic files with a laser proof of the final version of the file. For a folded piece, submit a folding dummy or sample.


Breaking News: Impress Makes the Green Team Honor Roll

Tips & Techniques: Artwork Checklist & DTP Prepress Tips

A Reminder: Calendars are Creative and Useful

Recent PR: Impress Nabs two Gold Ink Awards

Re-Think the Possiblities: New Mail Standards For Direct Mail

About Us

Impress Idea Book

Calendars are Creative and Useful

Did you know? Custom calendars can deliver information, motivate and build brand equity at the same time. It's a perfect tool to build a personal connection with your clients and valued associates. And, the possibilities to create a one-of-a-kind custom advertising solution are unlimited. Wall, desktop, pocket, poster, mini...what's your preference? Let Impress help you design and print a calendar that fits your needs and puts your brand in front of your audience every day. What can I do for you?

Once again, Impress has been recognized for excellence in North America's most prestigious print competition, the Gold Ink Awards. Out of 1500 submissions, Impress nabbed the pinnacle GOLD award in the Direct Mail Envelope category for the Quarterama project, a colorful die-cut self mailer promotion piece featuring precise spot gloss UV and complex four-color coverage. In the Rigid Packaging category, the eye-catching gold foil and UV coated Baker Maid Biscotti Box with domed locking top earned PEWTER honors. The competition judges entries on the basis of print quality, technical difficulty and overall visual effectiveness. Judging duties were handled by top graphic artists, production managers and print buyers. A complete listing of winners appears online at .

As the US Post Office continues to automate its operations and reduce UAA (undeliverable-as-addressed) mail, incentives in the form of most favorable postal rates will be given for direct mail that is automation compatible and deliverable. Two dates are worth noting:

  • Effective November 23, 2008, all Standard Class (formerly known as Bulk Rate) and First Class Presorted Mail in all categories (letters, flats, automated, non-barcode, non-profit, et cetera) must follow new Move Update rules. In simplest terms, discounts will only be given with specific documentation that proves addresses of an entire mailing have been checked and updated within 95 days prior to the mailing. If move update is not done, the entire mailing is assessed a penalty charge of $0.07 per piece, a significant sum to any marketer's budget.
  • Effective March 29, 2009, the Flats Sequencing System goes into effect to automate processing and speed up handling of flats. To receive automation, presorted and carrier route pricing discounts, delivery addresses have to be positioned in the "upper portion" of flats (Periodicals, Standard Mail, Bound Printed Matter, Library Mail and Media Mail). This also applies to flats such as First-Class Mail not mailed at retail (single-piece) prices.

This will mean a likely redesign of mail panels on publications like newsletters, advertising pieces, catalogs and magazines that are not in compliance. Addressing requirements can be found online at We recommend reviewing existing and new direct mail pieces with your local USPS Mailpiece Design Analyst before implementing changes. They can be found online by zip code at .

Inside Impress is the newsletter of Impress Communications Inc., satisfying clients since 1989 with visuals that sizzle. Whether you need to complete a specific task-focused initiative or design a comprehensive program, we can help! Consider Impress Communications your partner in finding solutions for all your visual communications needs across traditional and electronic media.

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©2008 Impress Communications, Inc.