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Inside Impress Volume 1, Issue 3

Inside Impress Vol. 1, Issue 3

Sustainability is a process. Forest certification, environmental conservation, specifying recycled products, and reducing VOC emissions in the workplace all are steps we take seriously. Clients want to generate less waste, and select the right materials for the task at hand.

For instance, some specialty projects require high visual impact, might be handled extensively and need extreme durability. That's where one might consider using high-end synthetic paper, a.k.a. printable plastic film. It is especially well suited for P-O-P and promotional materials, imprinted using low-VOC UV inks and coatings. It is tear-, water-, chemical- and grease-resistant.

Synthetic papers are very smooth, very opaque, and contain no wood fiber content. It also lasts longer, doesn't curl, is mostly resistant to yellowing from UV rays, reproduces text and images well, contains no chlorine, and is not affected by mold, mildew or fungus under normal conditions. Other design alternatives are static cling and plastic specialties; imagine applying microencapsulated scents, scratch-off coatings, and distortion printing (i.e., lenticulars).

Since printing on synthetic paper and specialty plastics requires different handling than traditional paper, be sure to involve us early in your creative process to ensure optimal results. Impress is committed to making you look good.

Though the U.S. is considered a well-established market for synthetic paper, competition is keen. Impress recommends BIOflex by Ultraflex, the first biodegradable vinyl banner material, for your large signage projects. This new PVC material will break down into sodium dust when exposed to darkness, high heat and moisture in a landfill. For brochures and books, check out Ultra Green by GPA. It is made entirely from mineral powder derived from limestone or calcium carbonate, bonded to resin and high density polyethylene (HDPE). Of course, synthetic paper is readily available from suppliers who dominate this market including:

  • Yupo Corporation (Japan) has the global lion's share of this niche with text, cover and transparency papers;
  • Hop Industries (USA) offers the Hop-Syn and Dura-Lite synthetic paper lines made in China;
  • Arjobex (UK/France) has Polyart synthetic paper; and
  • PPG Industries (USA) offers Teslin, a polyolefin-based synthetic paper that can be used in laser copiers.
  • Agfa (Belgium) just introduced SYNAPS a polyester-based synthetic paper, this spring.

To get ideas about projects that are ideal for printing on synthetic paper and plastic, check out our newest Tips & Techniques on the website.

Re-Think the Possibilities:
Understanding Synthetic Papers

Tips & Techniques:
Top Synthetic Papers

Featured Project: Tina's P-O-P Header Card

Say Hello to Thumper!

Impressive Outreach: Impress Exhibits

New Rules of the Road Reminder

About Us

Tina's P-O-P Header Card

Tina's P-O-P Header Card

Our client, GMS Industries, a maker of point-of-purchase (P-O-P) displays, needed an easily maintained logo header to top off cardboard product displays. Their customer, Tina's Quality Baked Goods, wanted to build & promote brand awareness. The answer: a half-circle, die-cut sign made of 30 ml thick matte vinyl was imprinted with UV ink in Tina's trademark colors with a gloss aqueous coating applied to the impression. These signs are easily wiped down with a damp cloth; the rigid header stays attractive without fear of signage tearing or fading.

When Executive Director Paul Marino adds a new piece of equipment he names it, much like a beloved family member. The newest addition, a Gerber Automated CAD Table is appropriately named "Thumper". And like a prolific rabbit, Thumper heightens our capabilities by significantly shortening the turn time to produce precision specialty packaging prototypes and even deliver multiples of short-run die-cut projects. Specialties like a limited edition presentation package or your basic eco-friendly product carton can be created, limited only by one's imagination.

To grow brand awareness of Impress, we are reaching out to select audiences and events throughout the region. Displaying booth graphics with distinctive messages, in the first half of this year, we exhibited at the Winter Fancy Foods Show, Thousand Oaks-Westlake Village Spring Business Expo, and APALA (Advertising Production Association of Los Angeles) Vendor Expo. Separately, a series of brand postcards introduces our services to our new chamber of commerce friends on a monthly basis. Let us work our cross-platform magic on your tradeshow and outreach activities.

Starting on July 1, 2008, new California DMV laws prohibit all drivers from using a handheld wireless telephone while operating a motor vehicle. Drivers age 18 and over may use a "hands-free device", but drivers under age 18 may NOT use a wireless phone or hands-free device at all while driving. More info can be found at

Inside Impress is the newsletter of Impress Communications Inc., satisfying clients since 1989 with visuals that sizzle. Whether you need to complete a specific task-focused initiative or design a comprehensive program, we can help! Consider Impress Communications your partner in finding solutions for all your visual communications needs across traditional and electronic media.

Contact the Editor:
Voice: 818.701.8800
©2008 Impress Communications, Inc.