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Inside Impress Volume 1, Issue 2

Inside Impress Vol. 1, Issue 2

FSC LogoEarth Day comes but once a year, but we all know the call to "reduce, reuse, and recycle" is gaining global urgency. So the question arises: why choose an FSC-certified printer? It's easy. FSC-certified printers demonstrate commitment to sustainability.

The non-profit Forest Stewardship Council (FSC) encourages responsible forestry by tracking paper and other wood-based products from the forest to finished product through its global certification standards and Chain of Custody (CoC) auditing procedures. Paper marked with the FSC logo means it originated from legal and well managed forests. By creating demand for FSC products, these forests are more likely to stay intact, and the local economies of people in these regions are not disrupted. FSC is supported by recognized environmental organizations like the World Wildlife Fund, Rainforest Alliance and Greenpeace.

Increasingly, companies large and small specify FSC papers as their pledge to a greener world. As an end-user who can tout the attributes of the paper you've chosen by using the FSC logo on relevant printed materials, you can spread the word for sustainability even farther to your audiences. It's worth considering!

You may have heard this before: "Digital cameras do all the work. Just push the button and magic happens! The better the camera, the better the photos you'll get." Not true! People create the results. But did you know our best-kept secret is our in-house 3000 square foot, full-service digital photography studio?

Need an exquisite product shot? How about a room vignette? Just need something quickly backlit and enhanced? At your service! Our crew includes a set designer extraordinaire, interiors stylist, and masterful image retouch artist. But it is Henry we depend on. Schooled at renowned Art Center in Pasadena, he has a Zen-like focus for detail and experience with newspapers, agencies, and Bon Appetit Magazine. Well versed in artistic and commercial photo requirements, Henry's expertise in lighting, technique and composition is immeasurable when deadlines need to be met.

Well stocked with hard and soft backdrops, decorative accessories, and a full carpentry workshop, the crown jewel of our studio is a Hasselblad digital camera system. With superior image resolution and a highly efficient workflow, this camera lets us capture, edit and enhance images in real time and seamlessly integrate files into print and Web projects. We like to say, if you can dream it, our skilled artisans can create it!
view our portfolio

Re-Think the Possibilities: Why Use An FSC-Certified Printer?

Lights! Cameras! Action!

Featured Project: Art of the Invite

Tips & Techniques: Website Facelift

Impressive Achievement: Peer Recognition from PIASC

Postal Reminder

About Us

Arbonne NTC Invite

Art of the Invite

Beauty client Arbonne International needed a unique, expressive presentation for their corporate invitation, one that reflected the company’s reputation for innovation. Utilizing Arbonne’s graphic layout, Impress designed and engineered a pattern of leaf shaped die-cuts that overlapped in perfect registration on several panels. An overall dull UV varnish with areas of spot gloss UV create visual texture on this award-winning invite.

view larger image>

The site Internet World Stats reports that as of March 31, 2008, 72% of North America's population, or 243.4 million people, use the Internet. Whatever your business size, a well-designed and optimized web site can increase name recognition, build brand equity, and identify you as a market sector leader. If that's not enough reason to give your present website a refreshing facelift, check out our Client Support, Tips and Techniques section for another dozen reasons to get this task on your short list of priorities! Then simply give Impress a call and our team of experts in the New Media Department will make it happen!

At the recent PIASC 2008 Print Excellence Awards banquet, Impress went four for four! We entered our Self Promotion Brochure Envelope, the Arbonne NTC Invite, our UV Sampler Deck (last month's featured project), and the colorful Jamba Juice Presentation Folder (see our online portfolio). All four entries won! The Jamba Juice project earned top honors for Best of Show in its category. Each Best of Show category winner now moves up to compete in the 2008 Premier Print Awards, the industry’s most prestigious international awards competition. The PIASC is a trade association serving the graphic arts community in California.

The cost of a one-ounce First Class stamp increased from 41 to 42 cents on May 12, 2008. Prices for other mailing services such as Standard Mail, Periodicals, Package Services and Special Services also changed. Check it all out at the United States Postal Service.

Inside Impress is the newsletter of Impress Communications Inc., satisfying clients since 1989 with visuals that sizzle. Whether you need to complete a specific task-focused initiative or a comprehensive program, we can help! Consider Impress Communications your partner in finding solutions for all your visual communications needs across traditional and electronic media.

Contact the Editor:
Voice: 818.701.8800
©2008 Impress Communications, Inc.